![]() In particular, we investigate how review discrepancy, persuasion knowledge activation, and constructive company responses affect job seekers’ trust in the company and the resulting application intentions. In the present study, the effects of discrepant reviews (i.e., reviews with a high variance in company evaluations) are examined in the context of employer review sites. With employee review sites, current and former employees share their positive and negative experiences with their company, which has become an increasingly important aspect for reputation management and for job seekers’ decision-making on where to apply. Sharing experiences with peers through online reviews has amplified the impacts of individual articulations on the reputations of firms across many industries.
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